Learn about the 6 marketing metrics your boss actually cares about

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Perhaps you've seen your executive team roll their eyes when you proudly reported the number of "likes" and "shares" you generated last quarter. Instead of rolling eyes, how would you like to see them light up instead?

This short e-book will show you how to calculate meaningful marketing metrics that will resonate with your management team. You'll be in a much better position to make the case for budgets and strategies that will benefit your marketing team now and in the future.

This e-book will show you how to calculate:

  • Customer Acquisition Cost (CAC)
  • Marketing % of CAC
  • Ratio of Customer Lifetime Value to CAC
  • Time to Payback CAC
  • Marketing Originated Customer %
  • Marketing Influenced Customer %

Enjoy the Marketing Math - it's all about the numbers!